Business Processes of Oz Supermarket-Free-Samples for Students

Questions: 1.Write a well presented report for the above outlining the business operation. Provide three recommendations that are well substantiated with journal literature and referenced correctly. 2.Provide an additional option to the above suggestion to improve customer service. Provide three suggestions into improving business service/operation offerings. Answers Introduction A chain of supermarket namely, Oz Supermarket is ready to mitigate or stop the queues at the billing sector. This retail shop encourages consumers to enter the store, take whatever they need and finally can exit the store. For achieving this objective, the supermarket has adapted a new technology known as the Pay Wave technology. This technology never allows money. A consumer has to wave his or her Pay Wave card before entering the store and is then allowed to enter. To track each and every trolley, special RFID readers are instated (Amendola et al., 2014). Whenever an item is picked or selected, the item is automatically lined for payment. When the item is deleted from the trolley, the item gets deleted. This makes shopping easy for the customers and the billing is easier for the store cashier. The report outlines a brief description of the case study of Oz Supermarket and certain recommendations that will make the business operations of the supermarket easier. The report further covers the details of those recommendations and how will the recommendations help the Oz Supermarket in mitigating their complex business operations. The description of the report is given in the following paragraphs. Discussion Oz Supermarket Oz Supermarket is a new retail chain, which stocks non-perishable, stationary and household goods. This supermarket is set up to mitigate or reduce the exit queues at the checkout points. The business processes of this supermarket are extremely proficient to attain their goals and profit. The only aim of the business processes of this supermarket is to achieve their goals. The supermarket wants to reduce the exit queues for the benefit of both the customers and the salespersons. To achieve this goal, they have adopted Pay Wave technology (Stallings Tahiliani, 2014). This technology encourages the customers to come inside the market, grab whatever they want and after taking the goods, they can leave the market. Pay Wave technology never allows money. A consumer has to wave his or her Pay Wave card before entering the store and is then allowed to enter. To track each and every trolley, special RFID readers are instated. Whenever an item is picked or selected, the item is automatically lined for payment. When the item is deleted from the trolley, the item gets deleted. (De Marco et al., 2012). When a particular item is picked or selected, it is automatically queued for payment. When the item is removed, it gets deleted automatically. Consumers take their goods as they do shopping. When their shopping is done, the consumer can easily leave the retail shop. The total bill is charged with the card utilized as the consumer goes out of the retail store. The benefit of this technology is that there are no queues at the checkouts. The consumers, who do not have a Pay Wave card such as the children and the tourists, they will proceed towards the front desk to give temporary cash deposit. These customers will be issued a store issue Pay Wave card, which will enable them to do shopping. They will be able to leave the retail store just like all the other customers (Wang et al., 2014). The balance will be given back in cash or recorded so that it can be utilized for shopping in future. When the amount is not sufficient to cover the shopping, an alarm will ring. Tagging every item with an RFID chip incurs extra overheads. Recommendations There are few recommendations that can improve the business processes of Oz Supermarket. The three recommendations to improve the business processes are as follows:Security: Security is the main issue that will come in mind for the Pay Wave technology in the supermarket. Hacking can be easily done in such cards. There are few steps that can increase the security of the business processes of Oz Supermarket. The Pay Wave card should contain a specific signature authentication for all customers. This signature will help the store managers to mitigate or stop hacking completely (Niranjanamurthy et al., 2013). Without the signature verification, customers will not be able to able to buy anything from the supermarket. When the customers will feel safe, they will definitely recommend other customers to buy from this supermarket. Malware is a malicious software, that is designed to damage or penetrate a computer without the consent of the user. Any kind of spyware, Trojan horses, computer wo rms, viruses, scare ware can be claimed as malware. Malware can be present in various emails, unauthorized websites or can be hidden in videos, photos, flies, freeware, shareware that can be downloaded from internet (Misra, Verma Sharma, 2014). The best and the easiest way to nullify from getting affected is to avoid clicking on suspicious email links or websites, run a good anti-virus protection program and do periodic scans for spyware. Virus: Malware programs or codes, which can replicate itself and infect other computers. Spyware:it secretively collects and detects data about the user, his browsing habits, and his computer without the consent of the user generally for broadcasting purposes. Spyware can even collect information from the address book of the user, and get the data of his passwords and Pay wave card numbers (Daya, 2013). Unlike worms and viruses, spyware normally does not replicate. The above problems can be solved using the signature verification step. The hackers will not be able to hack the cards and there will be no security issues. Engaging More Staffs: The tourists and the children might not know the system or the business processes of Oz supermarket. More staffs should be appointed and engaged who will be available all the time to help the customers who are new to the supermarket. The supermarket has a self check system (Green, 2012). However, the tourists and children will not be easily accustomed with the system or maybe they will not be able to understand the system. These staffs with a tag of Help Me will help these tourists and children to understand the supermarket system and to check out without problem. Using Cheaper Tags: RFID tags are installed in every item to get a track of that good or item. However, these tags are expensive and this can increase the budget of the supermarket. Instead of using such expensive tags like RFID, Oz Supermarket can use cheaper tags (De Marco et al., 2012). This will reduce or mitigate the overall budget of the supermarket. Moreover, since RFID tags are expensive, it is tough to maintain them. Cheaper tags will be easier to maintain as well as cost effective The above mentioned three recommendations can help Oz Supermarket to improve their business processes and to get more profit in their business. 2.The above mentioned recommendations will help Oz Supermarket to improve their business processes. An additional option to the above suggestion to improve customer service can be the Home Delivery Option. The customers can shop online and there will be an option of home delivery. The customers, who are unable to reach the store for shopping, can shop from home and the store managers will arrange a system, through which the items and the products will reach the customers easily. This will make the customers comfortable and they will easily accept the supermarket. This will further increase the profit and the popularity of Oz Supermarket. Three recommendations to improve business service and operation offerings such as customer feedback, product quality review are as follows:Installing Accounting Software: Accounting software indicates a particular type ofperformance software, which processes and accumulates transactions that are related to accounting within diverse functional modules. The transactions are payroll,nominal ledger, accounts receivable and accounts payable. The accounting software works like an information system of accounting (Lim, 2013). It can be developed by the company using the software, can be bought from athird party, or can be an amalgamation of a third-party implementation package of software withindigenous modifications. Accounting software can be online based, or can be accessed at any time anywhere with any Internet enabled device, or it can be desktop based although it varies hugely in its cost and complexity. This accounting software will help the supermarket to achieve the goals and objec tives (Hall, 2012). There are various accounting software that will help to minimize the systems complexity of the Oz Supermarket. Customer Feedback: Customer feedback is important for marketing of all organizations. There are few reasons why customer feedback is important for any product. Improve the Service: Feedback ofcustomers is commonly utilized throughout the development process of the product to make sure that the product or service should solve the problem of a customer or consummates a necessity (Olsson Bosch, 2015). The best and innovative organizations in the world are good at generating products and services that fulfills the requirements of the customers and overreach the expectations of them. In this case, the customer feedback is important to understand the requirements of the customers Customer Satisfaction: Measuring the satisfaction of the customers helps a company to understand that whether the product or service is meeting or surpassing the expectations of the customers. Feedback surveys help to measure satisfaction of customers (Jannach, Zanker Fuchs, 2014). This can be done by filling up forms by the customers, who are visiting the supermarket on a regular basis. Better Customer Experience: The customer experience can be improved through customer feedback. The procedure of starting a brand new business and keeping the existing customers can be tougher (Nasr et al., 2014). However, through improving the customer experience, this problem can be solved. Improve Customer Retention: Customer feedback offers a direct line of communication with the customer so Oz Supermarket can determine if the customers are not happy with the product or service, the supermarket is delivering before they lose their business. Tangible Data: Customer feedback delivers tangible data, which can be utilized to make the decisions of the business better (Olsson Bosch, 2015). Oz supermarket can understand their position in the market and their business decisions would be easier. Marketing Campaigns: Customer feedback helps to recognize the market leader. This feedback will help Oz supermarket to understand their marketing position and how they are accepted by the customers (Rego, Morgan Fornell, 2013). If they feel that the customers are not happy with their service, they will have to change their marketing strategies, that will help them to attain their position back in the market. Product and Service Review: Product and Service reviews are important part of any stores marketing and branding. These reviews help to build loyalty and trust and describe what makes the products or services different from others. Oz supermarket should keep a system for their product and service review (Ahmad Laroche, 2015). This will help them to understand their drawbacks and shortcomings and finally they can improve their service. Service reviews are the factors that either make or break the relationship between a supermarket and its customers. When the store is getting positive reviews, the marketing team of the store will be relaxed that the service is good (Lee Shin, 2014). However, if the product and service reviews are negative, the marketing department will have to think about a separate strategy that will make better position in the market. Another important aspect of product and service reviews is that they provide the advertising, marketing and branding of the Oz Superm arket (Hong, Chen Hitt, 2012). This review helps to advertise the supermarket. Product and service reviews are a salient way to interact with the customers directly and know their point of view about the service. This review will even help Oz Supermarket to improve or alter the services provided by them to the customers. With the correct follow up of these reviews, Oz Supermarket will accurately know the loopholes of its services and where they can be improve them (Mackiewicz Yeats, 2014). This will lead to a positive experience for the consumers, which will bring more profit to their business in the future. The above three suggestions will help Oz Supermarket to improve their business operations and services and bring more customers and profit in their business. Conclusion Therefore, from the above discussion it can be concluded that, Oz Supermarket is a new retail chain that has adopted a new technology to reduce or mitigate the billing queues in the counters. This new technology is known as Pay Wave technology. Customers are provided with a card that prevents them from paying any money to the counters. They can come inside the store, do shopping and can leave. The above report contains three recommendations that will help Oz Supermarket to improve their business processes. The three recommendations are engaging more staffs in the store, improving security in the Pay Wave card and using cheaper cards instead of expensive RFID cards. The report further covers an additional option, which is the home delivery system that will help Oz Supermarket to attain its popularity. Three suggestions that will help to improve the customer services in the store are also mentioned here. 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